Promoting your web site is very key if you want potential customers to find your site among the millions of other web sites on the Internet. People find web sites in a variety of ways including search directories, online yellow page listings, business directories, email advertisements and especially search engines such as Google, Yahoo, MSN & Ask Jeeves.

Optimizing and promoting your web site with the search engines is by far the best way to drive a steady stream of potential new clients to your web site. Getting visitors to your site via the search engines comes either from natural or organic search listings or paid or sponsored listings at the the different pay per click programs.

"ORGANIC" SEARCH ENGINE OPTIMIZATION VS. PAY PER CLICK
Its important to know the difference between Organic SEO and Pay Per Click (PPC) marketing. Organic Search Engine Optimization is the process of getting your website listed in Google and other top search engines main search index for keywords related to your firms business.  The organic or free Search Engine results are located on the left side of the screen.  These results come from having a well aged and optimized site that has quality links from other sites, is listed in key directories and has plenty of content within the site.

Pay Per Click marketing is basically buying the rankings for keywords and bidding to rank higher then other sites, these Paid results come up usually on the right side of the screen under "sponsored listings". Anyone can get their site listed in the PPC's by simply paying for it, but getting organic listings takes time and effort.  Most studies show that people prefer to click organic listings because they are more trustworthy, plus you also don't have to pay a per click fee, which can sometimes be over $10 per click.

Usually its a good idea to focus on the organic optimization of your site for the long term, but also do some kind of pay per click marketing because there are a lot of keywords available for a very reasonable fee that can drive a steady stream of new possible clients to your site.

Making sure your web site is "search engine friendly" is the first step towards getting the best possible search engine results. All flash sites and web sites with all graphics and very little text are NOT good for search engine purposes and its key to have plenty of content within your site with your main keywords contained within.

We will help you get your site setup correctly for the search engines and we start by doing the keyword research and compiling a master list of keywords that we will use when optimizing your web site. We then update your web sites structure and web pages with optimized search engine code. We then get your site listed at the top search engines and directories and start the process of obtaining links to your site from other sites with the same theme, this helps build your web sites Link Popularity.  Contact us for more information.