Capturing The Value Of Social Media Using Google Analytics
Google Analytics is a very important tool to measure the traffic to your site and its free! So nice of Google and you should be using it for your web site. A new part of analytics is the social media feature and the ability to see how much traffic is coming from the different social media sites.
FROM GOOGLE BLOG
Measuring the value of social media has been a challenge for marketers. And with good reason: it’s hard to understand exactly what is happening in an environment where activity occurs both on and off your website. Since social media is often an upper funnel player in a shopper’s journey, it’s not always easy to determine which social channels actually drive value for your business and which tactics are most effective.
But as the social industry matures, marketers and web analysts need true outcome-oriented reports. After all, although social is growing in popularity, brand websites – not social networks – remain the place where people most often purchase or convert.
That’s why we’re releasing a new set of Social reports within Google Analytics. The new reports bridge the gap between social media and the business metrics you care about – allowing you to better measure the full value of the social channel for your business. We wanted to help you with 3 things:
- Identify the full value of traffic coming from social sites and measure how they lead to direct conversions or assist in future conversions
- Understand social activities happening both on and off of your site to help you optimize user engagement and increase social key performance indicators (KPIs)
- Make better, more efficient data-driven decisions in your social media marketing programs
Read more at the Google Blog
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