Mobile marketing encompasses many different types of marketing techniques and strategies that help businesses increase profits and ROI.  The most popular forms of mobile marketing today are: mobile-friendly websites, SMS text message marketing, QR (Quick Response) codes and mobile apps.

You may be wondering why everyone is hopping on the mobile marketing bandwagon…

It’s Pretty Simple:

1. People are using their mobile devices & Smart Phones to access the Internet more than ever before – and it’s expected to grow at astonishing rates over the next few years. If your business is not using mobile methods to attract customers, you are simply missing out on business.
   
2. There are approximately 4 BILLION mobile subscribers across the world. This means that you can target pretty much anyone using mobile methods.
3. If you don’t create a mobile friendly version of your site, then anyone who accesses it via a mobile device, will see your desktop version and may very well leave the site. If you get a big amount of mobile traffic, that means you could be losing a lot of potential business simply by just not having a mobile site.
4. Most mobile device users keep their phones within arm’s reach over 90 percent of the time. So if you use SMS Text Message Marketing, most of your messages will be opened and read by your recipients. This leads to higher promotional redemption rates, which leads to more sales, which leads to more profits.
5. Americans today are spending an average of three hours per day on the Internet from their mobile devices. Your business should have the proper mobile presence if you want to get a piece of this action.
6. In 2009, approximately half a BILLION people went online using their mobile device. This number is expected to double within the next 5 years. It’s not too late to implement mobile marketing techniques in your business. This technology is still in its infancy and if you jump onboard now, your chance of success will be much greater.
7. By 2014, mobile Internet usage is expected to exceed desktop Internet usage. This means that reaching your audience via mobile methods will be even more crucial if you want to beat your competition.
8. According to Facebook official statistics from January 2011, more than 200 million users (out of over 600 million Facebook users) access Facebook using their mobile devices; also, mobile Facebook users are twice as active as non-mobile users. Facebook has over 600 million active users, so that means that 1/3 of them are using their mobile devices to access Facebook!

These facts indicate the serious impact that mobilizing your business will have on your sales, profits, and ROI over the coming months and years.

Need a Mobile App? Contact Chicago Mobile Apps for information mobile design and mobile apps for your business.

NOW is the time to get serious about creating a mobile site and marketing plan for your business, contact us today for more information.

(QR Code of this sites mobile site)

QR codes (Quick Response codes) are two-dimensional codes that can be read by QR barcode readers on mobile devices. QR codes appear as black modules put into a specific order in a square – like model in a white background. QR codes contain information about your business in text or URL link.

The code is initially made to decode contents and provide INSTANT information about a certain product or service. Mobile phone users can scan QR codes and immediately be directed to your website, your coupon, your online video, or to a personal message from you – and many other options.

Quickly becoming popular in Japan a few years ago, QR codes were used to track parts of automobiles during manufacturing. However, due to the possibilities of the Internet, QR codes are now used to introduce new marketing strategies that provide additional customers and higher ROI to business owners.

There are many different things you can use a QR Code for. You can have your mobile sites link on it, your mobile app, a video and many other things. Contact us for assistance with QR Codes and Mobile Marketing.

Creating a mobile app is a good idea for most businesses. Its a great way to connect with customers and NOW is the time to get involved!

Mobile Apps are today’s web sites, and they’re portable! So this means if someone has your app, they can access your business any time, any where. You can also have online GPS coupons that get sent to anyone that has your app and is within a certain mile radius of your business. Consumers spend more time on their phones than on computers these days. You need a mobile App to reach them, and they need YOU in the palm of their hands.

The best mobile Apps offer effective ways of connecting with customers, including features like Notifications, QR Code Readers, VIN Scanners, inventory search, appointment requests, one-touch calling, directions to your business, and more.

Another reason for having an iPhone app or Android app for your large or small business is that it allows customers to reach you in a matter of seconds. If they want to call you, they can do so with the touch of a button. If they want to send you an email then that can also do this with the press of a button. What if they want to read about your products or services first and then set up an appointment?

MOBILE APP FOR YOUR BUSINESS

We can design a mobile application for any company, including the iPhone, iPad and Android app for small business. Creating a mobile app is a good thing for ANY Business, because it’s another way to get potential new clients.  If you have an app, you can list it in the Apple and Android marketplaces and get more exposure.

Your mobile app can contain a number of things including:

- Contact Info

- One Click Phone Call

- Call to Action Phone #, Email and Directions

- Facebook Feed

- Twitter Feed

- RSS Feed of your blog

- GPS Coupons

- Push Notifications

- YouTube Videos

and a lot more!

Contact us today at 630-393-0460 or fill out the contact form below.

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This Mobile Infographic is courtesy of CultureLabel.com, covering how the world uses mobile.

IS YOUR WEBSITE IN A MOBILE FRIENDLY FORMAT?

If not, now is the time to get going on your mobile work, before your competitor does! Contact us for help with your mobile design and marketing plan.

Mobile is changing the way that people communicate, work and play, and much of the growing adoption and innovation we’re seeing in the industry is driven by mobile apps. There are already more than 600,000 mobile apps on Google Play alone, and we expect to see continued momentum throughout the industry. Mobile is also becoming front and center for marketers and businesses. As more of them understand the value of mobile apps, sophisticated measurement tools are becoming core to how marketers and app developers invest, analyze and market their apps.

1. Acquisitionand user metrics such as downloads and new users
2. Engagement metrics such as retention, crashes and conversions
3. Outcome metrics such as app sales and in-app purchases

Layout of new Mobile App Analytics reports

Engagement flow – visually see the screens, actions and paths users take to move throughout your application in order to optimize usage.

App crashes - see trends in crashes and exceptions that will help you troubleshoot problems on certain devices and operating systems.